Who is Furkan Acarel?

With over 15 years of experience in digital marketing, I have built my career around turning insight into strategy and strategy into measurable results.

I graduated from the Advertising department at Kadir Has University in 2009 and entered the industry that same year. Until 2016, I held a range of roles across leading agencies—spanning copywriting, content marketing, strategy, and project management—collaborating with prominent brands including Digiturk, Selpak, İddaa, Borusan, and Aksigorta.

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In 2016, I shifted my focus to performance marketing, specializing in social media advertising. Leading a team of 12, I managed the digital advertising strategies of some of Turkey's most recognized brands, among them Hepsiburada, LC Waikiki, Migros, MediaMarkt, Boyner, Beymen, Vestel, D&R, Gratis, and Domino's.

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Most recently, as Account Director at SEM, I oversaw brands' end-to-end digital journeys and led 360-degree marketing operations. Alongside this, I contributed to the industry by delivering online social media training, helping emerging talent develop and thrive.

Today, as Strategy Director, I design annual, semi-annual, and quarterly digital marketing strategies for our portfolio of brands with a holistic perspective. I work closely with internal teams to refine processes and uphold brand standards, while leading and mentoring my own strategy team.

Driven by data, I transform ideas into strategy—and strategy into success.